THROUGH THE MIRROR: RACE + REPRESENTATION IN BRAZIL

Ana Paula Lima
2 days ago
3 min read

Updated: 2 days ago

Author: Ana Paula Lima

THE ILLUSION OF DIVERSITY

When we look around, we realize that diversity is still not present in all spaces as it should be. Whether on the streets, in offices, universities, or the media we consume, representation remains limited. Racial equity continues to be an urgent and necessary challenge because inequality is not a problem of the past—it persists in various ways, affecting the job market, access to education, and opportunities for social mobility.

Talking about racial equity can spark both deep reflections and discomfort. After all, how can we evolve without questioning the status quo? In a world where diversity is often praised in speeches but remains a challenge in practice, it is essential to turn words into concrete actions.

THE MYTH OF RACIAL HARMONY IN BRAZIL

For a long time, Brazil took pride in being a racially mixed country, supposedly "free from prejudice." However, the numbers tell a different story. The Black population represents more than half of Brazilians, yet they remain underrepresented in positions of power and leadership while being overrepresented in social vulnerability statistics. They face both visible and invisible barriers to accessing basic rights.

"Talking about racial equity can spark both deep reflections and discomfort. After all, how can we evolve without questioning the status quo?"

WHOSE NEEDS ARE FORGOTTEN IN TIMES OF CRISIS?

The true test of diversity happens in difficult times. When a crisis arises, who is prioritized? Who has access to solutions? The COVID-19 pandemic made this reality even more evident. While some people were able to work from home, keeping their salaries and safety intact, others had to remain exposed to the virus just to survive. Not coincidentally, Black and marginalized communities were among the most affected.

This article explores the powerful potential of combining behavioral science with equity principles to create interventions that are both effective and inclusive. By thoughtfully blending an understanding of human behavior with a deep commitment to fairness, organizations can spark meaningful, sustainable change that benefits everyone.

SAME SKILLS, UNEQUAL OPPORTUNITIES

In the job market, for example, inequalities are glaring. Even with the same qualifications, Black professionals earn less than non-Black professionals and have fewer opportunities for career advancement. Diversity, when treated as a priority, strengthens both companies and society. But it must be more than just a "best practices label." It means giving voice, opportunity, and decision-making power to those who have historically been excluded from these spaces.

WHAT WE CHOOSE WHEN IT'S HARD REVEALS WHAT WE VALUE

It is not enough to simply not be racist; we must be actively anti-racist. This involves revising policies, promoting racial literacy, implementing mentorship programs, and ensuring equitable access to professional growth.

Racial equity is not an act of charity, it is a strategic advantage. Research shows that diverse companies are more innovative, make better decisions, and achieve stronger financial performance. After all, homogeneous teams tend to think alike, while diverse teams bring different perspectives, leading to more comprehensive and creative solutions.

In recent years, especially after major global movements like Black Lives Matter, many companies have made public commitments to racial equity.

They have created programs, launched affirmative hiring initiatives, and published diversity reports. But what happens when adversity strikes? Budget cuts, economic crises, and leadership changes often test a company's real commitment to diversity. If the first instinct is to cut inclusion initiatives, then perhaps diversity was never truly a priority. Racial equity must be a pillar of organizational culture—an uncompromising value, just like ethics, transparency, and social responsibility.

EVERYONE HAS A ROLE TO PLAY

This change is not solely the responsibility of governments or corporations. Each of us

has a role to play. This could mean amplifying

Black colleagues' voices, reevaluating hiring practices, supporting Black-led businesses, or simply questioning biases and patterns that perpetuate inequality.

Most importantly, racial equity is not a distant goal but a daily commitment. Building a fairer and more inclusive world does not just change reality for a few—it creates opportunities and benefits for everyone.

"Racial equity must be a pillar of organizational culture—an uncompromising value, just like ethics, transparency, and social responsibility."

Legal and Governance Manager, specializing in management and corporate governance, with over 10 years of experience in corporate and nonprofit sectors. Combine strategically legal advisory, compliance, risk mitigation, and financial expertise, with a strong focus on social impact, stakeholder engagement, and organizational efficiency. And enthusiast about creating connections!