BRIDGET ARMSTRONG – SOCIAL CHANGE HEADQUARTERS Bridget is an intrapreneur, coach, designer and carbon accountant with 20 years’ experience working in innovation, sustainability, strategy, behaviour change and communications across the corporate and not-for-profit sectors. She has worked with organisations including Westpac, Compass, Dentons, Allens, ABC, Vodafone, Siemens, Sydney Symphony and United Way. In 2019, Bridget led Cultivate@Westpac, an urban farming pilot that welcomed 3500 visitors, generated significant business leads, reduced stress levels in staff and educated 660 urban farmers to grow their own food. Bridget also supported Westpac to achieve its 2018 recycling target of 75% and launch its supplier inclusion and diversity program. Bridget believes that every organization has a wealth of untapped ideas in their people and partners. Her role is to create safe, authentic spaces that inspire people to explore their ideas so that together we can create more sustainable businesses and communities. Along with her work at Westpac, Bridget runs her own business Art of Change and is a founding member of the profit for purpose start-up Social Change Headquarters.
Mei- Ling Ho
Mei Ling is CEO of Social Change HQ and has over twenty years experience in marketing, communications and strategy across the corporate and not-for-profit sectors. She has spearheaded many cross-sector initiatives including research projects, corporate / community partnerships and cause related marketing programs at organisations including Westpac, Diageo, Nestlé, The Centre for Social Impact and The Australian Charities Fund.
Mei Ling is the South Australian Catalyst for the League of Intrapreneurs and a strong believer in the power of individuals to create change for good. She is passionate about the role of business in creating positive change in our community. Mei Ling also co-founded for-purpose consulting firm The Imagine Studio which provides marketing and strategic business support to help purpose driven organisations turn their great ideas into reality.
Time2am CET/+1 10am AEST/8pm EDT
8 Behavior Change Tips for Intrapreneurs and Changemakers
How often have you heard – “we tried that before and it failed”, “no we don’t do it like that around here” or “I really want to but it is too hard!”. Influencing, inspiring and driving change are core skills for today’s Intrapreneur, so what do you need to know to help people embrace change? Having spent 20 years in large and small organizations across industries including the arts, finance, government, technology and engineering, Bridget will share 8 Behaviour Change Tips and how she has applied them in her work across social and environmental sustainability, innovation and strategy. During this interactive workshop participants will be encouraged to share their own stories, experiences and insights so that together we can create an open conversation that helps Intrapreneurs and Changemakers accelerate change in their organizations.