World Changing Brands – What does it take to be a Brand on a Mission?
The session will take participants through the book Brands on a Mission: How to achieve social impact and business growth through purpose.
How to bridge the divide between Brand Say and Brand Do.
It will take you through the journey of a brand like Lifebuoy and how they achieved their 1 billion people target, and how Dove is running its self-esteem program, and how Carling black label in South Africa is trying to tackle gender-based violence.
Also come learn some tips on how to navigate big companies as you learn from my intrapreneurship journey.
Myriam SidibéLeague Global Fellow
Founder Brands on a Mission, Senior fellow Harvard Kennedy School and on sabbatical from Unilever
Dr. Myriam Assa Sidibe is one of the world’s leading experts of brands that drive health outcomes through mass
behavioural change. From within Unilever, she has created a movement to change the handwashing
behaviours of one billion people, the single biggest hygiene behavior change programme in the world,
and conceived and established the multi awards winner UN recognized Global Handwashing Day –
now celebrated in over 100 countries.
Myriam has worked for the public sector and the private sector, arguing for a more transparent
relationship between the for-profit and not-for-profit sectors, advocating the need for businesses to
gain growth and profits from engagement in social and health issues in order to build more
sustainable, effective interventions.
Myriam is currently on sabbatical from Unilever to Harvard Kennedy School where she is a senior
fellow at the Mossavar-Rahmani Center for Business and Government. She is the author of the book
Brands on a Mission : How to Achieve Social Impact and Business Growth through Purpose (Routledge
2020) and her TED talk The Simple Power of Handwashing has been viewed more than 1 million times.
She has been featured in FT, Forbes, HBR, The Guardian, Huffington Post, Reuters and CNBC.