(Re)Building a Better World: Perspectives from Social Intrapreneurs from Brazil and India
Social Intrapreneurs amplify their companies resilience by putting purpose at the core of their initiatives, meeting sustainability targets and creating long lasting value for customers and communities. The most successful social intrapreneurs have both a deep empathy for social and environmental problems as well as the ability to translate those into sustainable business opportunities that leverage their companies’ core capabilities.
Therefore, in these unprecedented times, they emerge as important leaders that can navigate their companies through an uncertain future in a purpose driven way. COVID has challenged how we think about globalisation.
For social intrapreneurs leading from the front in re-imagining resilient and sustainable economies, how does local context impact the challenges they will face?
In this practitioner oriented session, Yunus Social Business will bring together inspiring social intrapreneurs from two important developing countries at opposite ends of the world – Brazil and India.
We will explore the similarities and differences in their experiences, struggles and learnings in the journey of transforming their companies into forces for good.
We will explore how these are impacted by cultural context and how this impacts how we think about global intrapreneur communities and support systems.
Co-Founder and CEO, Yunus Social Business India Aarti co-founded Yunus Social Business India to support social business creation in India. As CEO of YSB India, Aarti has catalysed the creation of its two social business funds – in Mumbai and Bengaluru and the Indian Corporate Action Tank- India’s first incubator for large corporates to create in-house social businesses, YSB’s joint initiative with the Tata Trusts. Aarti is a leader in the social business space, and is a regular speaker at social enterprise events in India and internationally. She is a BMW Foundation Responsible Leader, a Kamalnayan Bajaj Fellow of the Aspen Global Leadership Initiative and was voted to the Asia 21 fellowship for young leaders making a difference in the Asia Pacific region in 2014. Previously, Aarti worked as an investment banker at JP Morgan in Mumbai. She holds a Master’s degree in Finance from the London School of Economics.
Product & Marketing – Edelweiss, SME
Anish is a corporate professional with diverse experiences across multiple industries and functions. He has been instrumental in creating a market for healthy sugar free products in India. He has launched several new products and businesses, the most recent being a personal lending business. Anish, was part of the prestigious TAS program of Tata Group. Currently, he heads Product & Marketing for Edelweiss, SME.
He is also a Certified Agile -Scrum Practitioner and an Emotional Intelligence coach. He is passionate about mentoring start-ups and social enterprises. Anish is an MBA; he graduated with Triple Gold Medals. He and his business have received several industry awards for excellence in Digital transformation and Innovation.
Bruna da Silva Lima
Bruna da Silva Lima has a background in International Relations and Anthropology. She lived, studied and worked in countries like Mexico, United States, Spain, Sweden, France and Kenya. With experience in Brazil and internationally, she has worked with social
development and communities for thirteen years.
She has a special interest in social movements, the role of youth in development processes,
social businesses and social innovation. She has worked in civil society organizations,
consultancies and, in recent years, has worked in the industrial sector. At Nexa Resources, she leads a diverse team in territories where the company has operations, in its various life cycle moments (opening, functioning and closing). Currently in her role, she studies and dialogues with local communities, develops and redesigns methodologies, translates social language into the business and influences changes in organizational culture, bringing the
company and communities closer together.
Sustainable Solutions Manager – Itaú Unibanco // Brazil
Guido Paiva works at Itaú, as Sustainable Solutions Manager. He is responsible for the sustainability team and for delivering Itaú’s strategy through positive impact innovations. As a multidisciplinary team, they work using data analysis and agile tools and methods to develop and implement business solutions related to: green and climate finance; impact and responsible investing; financial and inclusive education; vulnerable people and customers; human rights and diversity; and others.
Guido has 10+ years of experience as an executive in innovation, sustainability and marketing. He is passionate about social transformation, product development and new business models, and strongly oriented towards performance and positive impact. Today, he is one of those responsible for the Todos pela Saúde (“All for Health”) initiative, a movement led by health experts, which arose from the donation of R$ 1 billion from Itaú and with the goal of mitigating the impacts of covid throughout the country.
Kirti leads Okhai’s efforts towards empowerment and protecting ancient craft. In 2015 she started with 350 women in Gujarat and today Okhai is impacting 2300 women artisans across the country. In this period, Okhai’s revenues have grown 6 times. A part of the Tata Administrative Services (TAS) Kirti has previously worked across industries and functions of 6 Tata companies. Kirti was recently added to the list of Top 130 Women Transforming India by Niti Aayog. Her story has been featured in Rashmi Bansal’s last bestseller Shine Bright on Intraprenuers.
Kirti leads Okhai’s efforts towards women empowerment by ensuring that we operate with the same rigour as any other fashion brand in the world. In the past she has worked with several Tata companies in business and strategy roles as a part of the TAS program. For her, building Okhai is a childhood dream, now being lived.
Tulio Notini is a Production Engineer, with more than 10 years of experience creating and managing unusual and exciting projects with companies, mostly in the fields of innovation, social impact and strategic planning. He is currently Managing Director of Corporate Initiatives at Yunus Social Business Brazil.