Intraempreendedorismo de impacto e jornada B (Portuguese)
Cases de intraempreendedores que estão trilhando o desafio de construir uma cultura de impacto em médias e grandes organizações e que estão usando a lente do BIA para isso.
Experiência Pares como empresa B e apresentação Intraempreendedores + B.
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Alda Marina Campos
Alda Marina Campos É sócia-fundadora da Pares, empresa B especializada em Estratégia & Desenvolvimento Organizacional, catalisadora da Liga de Intraempreendedores no Brasil, Mestre em Administração de Empresas pela PUC-Rio, professora convidada na PUC-Rio e Fundação Dom Cabral, e co-fundadora do Centro de Intraempreendedorismo, parceria FDC e LOI.
Patricia PereiraLeague fellow
Paulo do Amaral BoneffLeague Global Fellow
Paulo is acting as Head of Corporate Social Responsibility at Gerdau and Gerdau Institute Manager at Gerdau. He is leader of the social responsibility projects and processes at Gerdau, such as social investment and volunteering, lead a corporate team with the objective of supporting the company’s business division in 10 countries and developing Gerdau’s sustainability strategy. He has a background in Business Administration (Bachelor) at Rio Grande do Sul Federal University – Brazil and specialization in Global Business, International Marketing & Negotiation at Groupe ESC Troyes – France. He is member of the League of Intrapreneurs.
Taciana AbreuLeague Global Fellow
Head of Marketing FARM Rio
Taci is an authentic carioca with an intrapreneur role at FARM, where she leads the marketing department while co-creates the brand’s sustainability platform. Passionate about nature and Brazilian culture, she has been working with social and environmental impact for the past 9 years. Some of her actual projects include the brand’s partnership with the Yawanawa indigenous people, agroforestry in the Amazon and circular economy. She advises for the B Corp Movement in Rio de Janeiro, her hometown, and is part of the League of Intrapreneurs and the BMW Foundation’s Responsible Leaders network.