IMIN | Oprah, Lebron, Jobs & Jesus – Personal Brands and the Intrapreneur
Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room” (Forbes). Described as the unique combination of skills and experiences that make you who you are, the creation of a personal brand is seen as a fundamental strategy for long term career success. However, the core principles of intrapraneurship – passion, curiosity, humility, leading from a place of care, and a commitment to make the world better (among others) – often run counter to the roots driving creation of a personal brand.
In this session, we’ll explore several questions iteratively: are personal brands really needed? As intrapreneurs, how might we balance our desire for collective action with a need for personal image and reputation? What is the intrapreneurial brand, especially in organizations that shun an intrapreneurial approach?
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“Adizah is a product-focused technology executive having worked within the digital technologies space since 2009. Fast forward to 2021 and she has built a unique lens while working in the global technology sector. She co-founded a philanthropy network for young professionals called Filanthropy* in 2012 – over the years they have helped a number of organisations with pre-seed grants through live-giving events. Social change organizations she has given her time to include MakeSense – a global network for social entrepreneurs.
Her day job is within Product Innovation and Partnerships for a global FS organisation. She was part of the founding team of Level39 a London based a technology accelerator focused on fintech products and likes to join projects early to see them scale. She has been in the London technology and startup ecosystem for the last 10 years and understands how to build relationships and strategies that add value to all partners.
Adizah has worked on the rollout of digital products such as websites, billing systems and mentor matching platforms. Over the years Adizah has worked with a number of industry leaders such as Facebook, Google, Microsoft, IBM, JP Morgan, UBS, Thomson Reuters and Accenture. Adizah has spoken internationally about the impact of technology, business and entrepreneurship at a number of industry events in Europe, Asia and America. She has supported a number of industry change initiatives such as Code Club, Code First Girls and Included VC.
In 2016 Adizah was named one of the top 100 women in London by City A.M and is a regular judge for the national CIO Awards. In 2017 Adizah was named as one of the Inspiring 50 Europe an annual list of women changing the technology sector across Europe. In 2018 she was named in the FT as part of EMpower 100 ethnic minority leaders UK and North America.”
Ian HowattLeague Global Fellow
Ian Howatt (M.A. English/First Nations Studies) is a father, coach, paddler, and the Manager of Business Planning and Performance Measurement
Urban Planning & Economy, City of Edmonton. A public servant for more than 15 years, Ian currently leads a team of 28 internal consultants focused on social innovation, strategic foresight, citizen intelligence, budget development, policy development, and strategic planning. Ian is passionate about “change from within” leadership, and the role of leaders in creating a safe place for staff to thrive, excel, and be authentic. He is a Global Catalyst in the League of Intrapreneurs, a founding member of the League of Intrapreneurs Canada, and a member of the global BMW Foundation Responsible Leaders’ Network. He is also the recipient of the 2017 IPAC Edmonton Award for Policy Excellence.
Archipel&Co (UK Founder & Managing Director), committed to the transition to an inclusive economy
For over 20 years, Justin has been working at the interface of strategy, innovation and sustainability fuelled by the challenge of answering the next generation’s inevitable question: “what did you do to make it better?” As the Founder and Managing Partner of Archipel&Co’s UK office, Justin is committed to the transition to an inclusive economy. He and his team partner with clients to improve their business in “future markets” (precarious, complex and fast-growing) by introducing social insight and innovation to prototype, test and scale more robust, resilient and sustainable solutions. His favourite projects are those that require (1) learning with innovative marginalised communities, (2) applying those insights to design a better market-based solution and (3) iteratively improving that solution to optimise impact and return for community and client. Justin has applied this approach both in-house as an intrapreneur, as a sustainability lead and as a consultant in the circular economy, sanitation, consumer goods & services, agri-business and health arenas. On the subject of scale, Justin is frustrated by what sometimes feels like “pilot project paralysis”. Thus, he prioritises projects and clients whose ambition matches the scale of the problems we are facing. Justin believes intrapreneurs, those brave souls working inside large organisations for positive change, are a critical and under-served actor in scaling solutions. At Archipel&Co, he partners with intrapreneurs as clients while, as a Trustee and Catalyst of the League of Intrapreneurs, he is helping grow the global movement. Before founding and leading Archipel&Co’s UK office, Justin led corporate sustainability strategy at SC Johnson, PUMA and OVO Energy. He is a co-founder and non-executive director of INBONIS, a financial technology firm and Europe’s first SME-focused credit rating agency. Justin is also a Senior Associate of the University of Cambridge Institute for Sustainability Leadership. Justin holds a BSc and an MBA from Cornell University.