Do Business with the Poor – serious but sustainable business at the bottom of the pyramid
Why does big business only serve 40% of world population?
Because you cannot make money with people in underserved markets. Easy answer, insn’t it?
But there are ethical, strategic and commercial opportunities in providing high quality products and sustainable solutions.
Business has an important role to play in breaking the poverty cycle by
1) working with informal, micro- and small businesses to optimise economic, social and environmental impact and
2) ensuring that employment opportunities are inclusively and sustainably managed.
Join us for an inspiring journey with 3 intrapreneurs who have worked on amazing sustainable, inclusive and circular business development at the “bottom of the income pyramid”.
Discover what you think is impossible, learn from their failures, get inspired about impactful on-the-ground-progress and let’s explore how we can rebuild better and more inclusively.
You are most welcome!
Archipel&Co (UK Founder & Managing Director), committed to the transition to an inclusive economy
For over 20 years, Justin has been working at the interface of strategy, innovation and sustainability fuelled by the challenge of answering the next generation’s inevitable question: “what did you do to make it better?” As the Founder and Managing Partner of Archipel&Co’s UK office, Justin is committed to the transition to an inclusive economy. He and his team partner with clients to improve their business in “future markets” (precarious, complex and fast-growing) by introducing social insight and innovation to prototype, test and scale more robust, resilient and sustainable solutions. His favourite projects are those that require (1) learning with innovative marginalised communities, (2) applying those insights to design a better market-based solution and (3) iteratively improving that solution to optimise impact and return for community and client. Justin has applied this approach both in-house as an intrapreneur, as a sustainability lead and as a consultant in the circular economy, sanitation, consumer goods & services, agri-business and health arenas. On the subject of scale, Justin is frustrated by what sometimes feels like “pilot project paralysis”. Thus, he prioritises projects and clients whose ambition matches the scale of the problems we are facing. Justin believes intrapreneurs, those brave souls working inside large organisations for positive change, are a critical and under-served actor in scaling solutions. At Archipel&Co, he partners with intrapreneurs as clients while, as a Trustee and Catalyst of the League of Intrapreneurs, he is helping grow the global movement. Before founding and leading Archipel&Co’s UK office, Justin led corporate sustainability strategy at SC Johnson, PUMA and OVO Energy. He is a co-founder and non-executive director of INBONIS, a financial technology firm and Europe’s first SME-focused credit rating agency. Justin is also a Senior Associate of the University of Cambridge Institute for Sustainability Leadership. Justin holds a BSc and an MBA from Cornell University.
Paulo do Amaral Boneff
Paulo is acting as Head of Corporate Social Responsibility at Gerdau and Gerdau Institute Manager at Gerdau. He is leader of the social responsibility projects and processes at Gerdau, such as social investment and volunteering, lead a corporate team with the objective of supporting the company’s business division in 10 countries and developing Gerdau’s sustainability strategy. He has a background in Business Administration (Bachelor) at Rio Grande do Sul Federal University – Brazil and specialization in Global Business, International Marketing & Negotiation at Groupe ESC Troyes – France. He is member of the League of Intrapreneurs.
Stefan has an experienced background on sustainble business development and management across industries (finance, energy, healthcare, agriculture, chemicals). In multinational companies he has been working at the interfaces to investor relations and corporate strategy embedding a modern sustainability as perspective into core processes. Additionally, as intrapreneur, Stefan has gained various experiences in the field of inclusive business development in emerging and developing countries and has initiated and managed strategic programs to tackle various development challenges in collaboration with entrepreneurs, impact investors, non- and governmental organizations. He is global fellow of the league of intrapreneurs and the BMW responsible leadership network. Stefan is founder of the TBW network of sustainability experts and supporter of the Inclusive Business Action Network. He has studied psychology of economics and international management at University of Cologne (Germany) and Lunds University (Sweden) and has furthermore lived in Kerala (India) and Bordeaux (France). He is married and proud father of two children, loves art and unconvention.