Commercial Diplomacy and Business Innovation in the New Global Context
Seattle, Emilio Cadena, President of the Board of US-Mexico Foundation and CEO of Prodesa, and Rogelio Garza, CEO of the firm Intechgaza Consultores. Together, they will
– Reflect about the current context and perspectives on new diplomacy and business innovation required in the post-COVID world.
– Share personal experiences and insights towards commercial diplomacy and business innovation.
– Explore solutions on how nations can cooperate and boost business innovation in the “new normal” era.
Mr. Brandon Lee was appointed as Consul General of Canada in
Seattle in 2017, with accreditation for Washington State, Oregon,
Idaho and Alaska.
Brandon Lee joined the Canadian Department of Foreign Affairs
and International Trade (DFATD) in 2004. He has a background
leading management and innovation, and he has held several executive and
management positions within the department. From 2007 to 2011, he oversaw reform
activities to strengthen Canada’s international presence and became the Department’s
first Director of Innovation. From 2012 to 2014, Mr. Lee held senior positions at the
World Trade Organization and the International Committee of the Red Cross (both in
Geneva), spearheading major organizational and international reform initiatives. From
2015-2017, Mr. Lee was Consul General of Canada in San Francisco, with
accreditation for Northern California and Hawaii.
Previously, Mr. Lee worked in the private sector as a pioneer in online banking in
North America and with large-scale telecommunications and IT management
President of the Board of US-Mexico Foundation and CEO of Prodesa.
Emilio is an entrepreneur with more than 20 years of experience in attracting foreign investment and implementing manufacturing projects in Mexico, and an expert in bilateral negotiations. He is currently the CEO of Prodensa, an advisory firm dedicated to attracting investment and developing strategy for manufacturing, human resources, foreign trade and services companies and has participated in the start-up and operation of more than 700 projects in Mexico and North America. Currently, he is President of the Board of the US-Mexico Foundation, in Washington D.C.
Nathan Wolf Lustbader has a Marketing Degree from ITESM, with postgraduate studies at the American University in Washington D.C. As member of the Mexican Diplomatic Service, he has served as advisor to the Secretary of Foreign Relations (2003), has worked at the Mexican Embassy in Washington D.C., as Consul of Mexico in Saint Paul, Minnesota (2005-2008), as General Director of International Economic Promotion (2008-2013) and recently as Embassador of Mexico in Singapour, with currency in Brunei and Myanmar (2017-2018). He has represented Mexico in various international forums, and participated as conferencist in several events in México, Uruguay and Washington D.C. He is a member of the Mexican Council for International Affairs.
Rogelio Garza Garza
Rogelio Garza Garza is CEO of the firm Intechgaza Consultores, specialist in development of productive projects, business development, commercial facilitation and institutional relations. He was Undersecretary of Industry and Commerce, from 2013 to 2018.
He has a Bachelor’s degree in Economics from the Monterrey Institute of Technology and Higher Studies and a Postgraduate in International Trade from the Comillas Pontifical University, in Madrid, Spain.
From 2001 to 2012, he served as Director General of the National Chamber of the Electronic, Telecommunications and Information Technology Industry (CANIETI).
He has served as Vice President of the Nuevo León Association of Economists, Owner Counselor at the Confederation of Industrial Chambers (CONCAMIN) and Owner Counselor at the Electronic Standardization and Certification Body (NYCE).